Our mission is to love people well as we help them have healthier skin.

WABI-SABI® offers gentle, mostly natural skincare for people with sensitive and stressed skin. 

Healthy skin, not perfect skin

We don't like to make promises we can't keep. Beauty marketing jargon like "flawless" and "perfect" is misleading because it can never deliver on its promises. That said, we know what it's like to have skin issues like chronic acne, eczema, or sensitivity. It can be really discouraging. We don't promise perfection, but we are here to help you have healthier skin that you can feel more confident in.

We believe in a gentle approach

Harsh, punishing products and prescriptions are not always helpful and sometimes do more harm than good. Gentle, mostly natural skincare can be a better place to start when your skin is already stressed. We stay away from harsher ingredients in our products to reduce the risk of reactions for skin that is already vulnerable. Our products are free of essential oils for that reason.

We're not right for everyone

We know you want guarantees, but we won't lie to you. Sometimes more powerful or prescription treatments are necessary. Sometimes skin issues can't be solved with skincare alone. We hope for healing and healthy skin for you and every customer, yet every story is unique. Our goal is to give you honest, balanced information, so you can find what helps you reach your goals even if it's not our products.

How we show our gratitude 

We're grateful for every blessing and that includes every order and customer that comes our way. We show our gratitude by giving a portion of every purchase to our local Rescue Mission. They work directly with individuals and families who are homeless to give them hope and a future. You can learn more about their work or donate to them directly here.