'Wabi-sabi' is a Japanese philosophy and worldview that centers around finding beauty in imperfection. 

The legend of Sen no Rikyū

The legend of Sen no Rikyū is often used to describe the principle of wabi-sabi.

In 16th century Japan, a young man named Rikyū wanted to learn the art of the tea ceremony. So he went to the famous tea master Takeno Jōō, who instructed him to rake up a garden full of leaves. After cleaning the garden, Rikyū saw how flawless and perfect it looked. Before showing it to his master, he shook a Japanese Red Maple tree (or in some versions of the story, a Cherry Blossom tree) – and the beautifully colored leaves or flowers fell to the ground.

Sen no Rikyū looked at his work and felt that it was just right.

Rikyū is now considered to be the first to truly understand the core meaning of wabi-sabi – the art of finding beauty in imperfection, appreciating the moment knowing it will pass, and honoring what is real and authentic.

The Beauty of Wabi-Sabi

Some might describe wabi-sabi as a way of navigating the world and appreciating beauty. It's woven into every day life in Japan and has since become more popular in Western society. 

Wabi-sabi is a beautiful contrast to the hectic, worldly, consumer culture we live in and to the exaggerated standards of perfection that are especially perpetuated by the beauty industry.

Inspired by this philosophy, WABI-SABI® celebrates what the wabi-sabi philosophy embodies. We are establishing a new (and yet, time-honored) definition of 'beauty' that includes authentic imperfection, graceful aging, and real, inner goodness.

WABI-SABI® intends to break away from the 'old' beauty industry and make way for the new - one that honors and celebrates a woman's natural, feminine, imperfect beauty. 

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