"Wabi-sabi" is a Japanese philosophy and worldview that centers around finding beauty in imperfection.
Some might describe "wabi-sabi" as a way of appreciating the beauty in what is imperfect. It is a contrast to the perfectionistic society doesn't allow for pause or acknowledgment of the reality that we are imperfect.
"Wabi-sabi" doesn't discourage forward movement in the direction of perfection, but is about learning to find beauty in what is imperfect, despite its imperfection.
We recognize that nothing of this world, including our skin, is perfect, yet we seek to find the beauty in it regardless.
WABI-SABI® the brand is about a holistic, honest, balanced approach to skin health. We believe in grace - acknowledging our skin's imperfection with acceptance and non-judgment - and truth - looking honestly at what needs healing and working towards greater health.