As a direct result of your love, support, and loyalty, I've had the honor of growing and evolving Wabi-Sabi Botanicals into something much bigger and more meaningful than I imagined when I first launched a small, home-grown Etsy shop over two years ago.
Together, we have evolved in almost every way possible, from our product offerings to our packaging and branding.
And now, it is time to evolve ever further.
When I founded Wabi-Sabi Botanicals, I envisioned a brand that would enrich and inspire meaningful self-care and would allow me to share with you something that led me to self-love when I needed it the most.
And now, it is about all of those things, elevated and amplified, to serve an entire world of women who desperately want and need to feel empowered, to experience their own self-love. My aim and mission is to support, inspire, and empower women, on a global scale, to love themselves.
I'm talking life-changing, world-changing self-love.
Since January of 2017, my team and I have been working behind the scenes to bring this refined vision to life - to redefine, redesign, and reintroduce a Wabi-Sabi Botanicals that truly serves my founding mission from start to finish.
The results are a brand that goes way beyond skincare.
The new Wabi-Sabi Botanicals is truly the first brand of it's kind. It is a social enterprise, a global mission, a collection of products that not only serve to make you look good, but more importantly - make you feel good and do good. Wabi-Sabi Botanicals is a true inner beauty brand. It is a celebration of Authentic Beauty - gloriously flawed, imperfect beauty - that starts within and works it's way out.
From the sourcing of our ingredients, to the products we ship to your door, to how we invest our profits - everything has been designed with one question in mind - how do we create the most impact, for the most women, worldwide?
These are the three ways Wabi-Sabi Botanicals is making a difference:
- We source biodynamic ingredients that pay women fair, living wages.
- We create sacred skincare products that inspire luxurious, at-home self-care rituals.
- We invest 10% of gross profits into micro-loans for women each month.
Every aspect of the new Wabi-Sabi Botanicals has been designed to directly and dynamically empower and elevate your self-love and the self-love of women all over the world.
By partnering with artisan producers and co-operatives that pay women fair wages, we give more women the opportunity to earn a living, to be self-sufficient, and to provide for their families.
By creating luxurious, biodynamic skincare products that are good for your skin and for the planet, we inspire meaningful, at-home self-care rituals that lead to more self-loving moments and greater wellbeing.
By investing in micro-loans for women every month, we give more women the opportunity to pursue their dreams, to rise as capable, purposeful women, and to provide a better life for themselves and their families.
And the best part? As we grow, so will our impact. So will your impact. So will your self-love, and hers.
The impact is inevitable. Love begets love, every time.
I - we - know that empowered women are the change-makers of this world, and that it begins with us. It begins with you. It begins with her.
Thank you, a million times thank you, for being on this journey with me, and for being a part of Wabi-Sabi Botanicals global community.
To every woman - imperfect, empowered, beautiful, free - this is for you. Let us rise together.